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How to Help an Author's Career
Dec. 4th, 2011 03:01 pmBack when my career with Ace went belly up, a number of people asked what they could do to help. At the time, although I desperately appreciated the support, I didn't know what to say--and in any event, at that juncture the horse was already over the hill and far away and there was no point to mending the barn door. But now, I've got books out again, and I SWEAR TO GOD I AM GOING TO FINISH THIS NOVEL, and I have a couple things I've learned that readers can do to help any author's career.
1. Buy their books.
I know this looks obvious, but it doesn't hurt to say it again. If you like the author, buy their books. Or ask your local library (or libraries) to buy their books. And--and this is important--if they're writing a series, don't wait until the series is complete to buy their books. I understand the logic from the reader's end, but the problem is that publishers can't tell the difference between going to buy the book when the series is complete and not going to buy the book. It all looks the same in the sales figures for Book I. Which means that if you wait to buy Book I until Book V is out, odds are good that (a.) Book I won't be in print anymore and (b.), even worse, Book V may never get published at all. Buy the books when they're new, even if you don't read them right away. This benefits the author, whose numbers look better; this benefits the publisher, who is, hey, selling books; and in turn this benefits the reader, because Book V will get published after all.
2. Talk about their books.
This also looks obvious, but it also bears repeating. Because, actually, the one thing we know about how book-buying works is that it works best by word-of-mouth. People buy books because they hear other people (friends, relatives, bloggers, two guys on the bus, whatever) talking about them. So if you like a book, tell your friends. If you have a blog, blog about it. Share your enthusiasm. I don't mean this in a scary you-must-drink-the-Kool-Aid kind of way, and I'm certainly not saying that everyone who reads this must go out and proselytize MY books. But if you like an author enough that you want to help them keep authoring, spread the word. Give their books as gifts, even--which loops neatly back to Rule 1 and makes this a good place to end this post.
If you want to help an author's career, this is what I know about doing it.
1. Buy their books.
I know this looks obvious, but it doesn't hurt to say it again. If you like the author, buy their books. Or ask your local library (or libraries) to buy their books. And--and this is important--if they're writing a series, don't wait until the series is complete to buy their books. I understand the logic from the reader's end, but the problem is that publishers can't tell the difference between going to buy the book when the series is complete and not going to buy the book. It all looks the same in the sales figures for Book I. Which means that if you wait to buy Book I until Book V is out, odds are good that (a.) Book I won't be in print anymore and (b.), even worse, Book V may never get published at all. Buy the books when they're new, even if you don't read them right away. This benefits the author, whose numbers look better; this benefits the publisher, who is, hey, selling books; and in turn this benefits the reader, because Book V will get published after all.
2. Talk about their books.
This also looks obvious, but it also bears repeating. Because, actually, the one thing we know about how book-buying works is that it works best by word-of-mouth. People buy books because they hear other people (friends, relatives, bloggers, two guys on the bus, whatever) talking about them. So if you like a book, tell your friends. If you have a blog, blog about it. Share your enthusiasm. I don't mean this in a scary you-must-drink-the-Kool-Aid kind of way, and I'm certainly not saying that everyone who reads this must go out and proselytize MY books. But if you like an author enough that you want to help them keep authoring, spread the word. Give their books as gifts, even--which loops neatly back to Rule 1 and makes this a good place to end this post.
If you want to help an author's career, this is what I know about doing it.
